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09:00 - 09:05
Chair’s opening remarks
In Person Digital
Chairperson: Andy Ricketts, Acting Editor, Third Sector
09:05 - 09:30
Opening keynote presentation: Navigating change - how has fundraising had to rapidly evolve in the last year?
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- Understanding the landscape: with increased competition for funding opportunities, find out what you can do to stand out in a saturated market
- How you can continue to provide a good service on stretched budgets
- Why the long-term is just as important as the short-term.
- How putting a spotlight on strong leadership, strategy and clear communication will help you and your organisation feel unified and connected to your donors
Speaker: Lindsay Tilston Jones, Senior Community Fundraising Area Manager, Shelter
09:30 - 09:50
PRESENTATION: “Recession, What Recession?”
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Delivered by:

The global economic slowdown has been very well telegraphed over the last 12 months but nobody seems to be telling consumers. What are the growth prospects going forward and when do companies start feeling the effects of a consumer led slowdown.
Speaker: Patrick Farrell, Chief Investment Officer, Charles Stanley
10:05 - 10:35
PRESENTATION - The donation landscape looks and feels tough – but what’s underneath the topline figures?
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Sophie Clarke from Enthuse talks through key donation indicators and how donations may be looking healthier for the year ahead than many might think.
Key discussion points:
- Economic lag: The number of people feeling worse off is dropping on an ongoing basis, but concerns about the economy mean this isn’t translating into donations quite yet
- Good intentions: 70% of the public plan to donate in the next three months – as the economic picture improves, this figure is set to rise, particularly around events
- It’s a marathon not a sprint: Major events are going from strength to strength with record numbers raised and fundraisers are keen to get involved
Speaker: Sophie Clarke, Commercial Director, Enthuse
10:30 - 11:25
NETWORKING BREAK
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11:10 - 11:35
Fireside chat - In conversation with…
Join us for an interview with the Chief Marketing and Fundraising Officer from British Heart Foundation, Claire Sadler, who will be discussing all things fundraising - how the BHF have had to adapt their fundraising strategy, what challenges have come from tougher economic times in the UK and what they expect for the future of fundraising.
Hear from them what drives them, and how you can reframe your own fundraising strategy to remain competitive and authentic in your fundraising.
Interviewed by: Andy Ricketts, Acting Editor, Third Sector
Confirmed speaker: Claire Sadler, Chief Marketing and Fundraising Officer, British Heart Foundation
NOTE: For our virtual viewers - this will be an online networking break, with some additional content available should they wish to access.
11:35 - 12:10
Panel discussion - How trusts and foundations can cope with the increased pressure from charities for support and work together for good
In Person
Charities continue to face pressure when it comes to their income due to the current economic pressures, and are now relying more on trusts and foundations for their financial support and service. This session will discuss why an honest and collaborative relationship between charities and trusts and foundations is so important given current constraints on budgets and increased demand in the sector.
- Defining and diversifying what support means for each charity - noting how charities can work with foundations and trusts in a more transparent way so they get the right support when needed
- How a balance of budget and support can be found and why an open dialogue between trusts and foundations and charities is so key.
- Why a focus on the long-term is as important as the short-term when considering income, budget and support.
Interviewed by: Andy Ricketts, Acting Editor, Third Sector
Speaker:
Carol Mack OBE, CEO, Association of Charitable Foundations
Dan Sutch, Director, CAST
Kunle Olulode, Director, Voice 4 Change England
Ndidi Okezie, CEO, UK Youth
NOTE: For our virtual viewers - this will be an online networking break, with some additional content available should you wish to access.
12:15 - 12:40
PRESENTATION - How to maximise fundraising income: supporter engagement vs supporter participation
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This session will present the differences between supporter engagement and supporter participation in the context of individual, community and corporate fundraising, the benefits and pitfalls of each approach, and the required organisation of fundraising teams to manage each approach, with the goal is to maximise fundraising income.
Speaker: Nathan Pinkney, CEO, People’s Fundraising
12:45 - 13:10
PRESENTATION - How to target your next generation of major donors - how you can evolve your engagement strategy
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As we look to a new generation of major donors, it is now more important than ever for charities to align their understanding of what drives and engages donors and prospects. This session will outline how charities can set out to create a robust and forward-thinking engagement strategy for future major donors.
- Why will there be a shift in our major donors’ portfolio and their profile?
- Exploring what the sector needs to do strategically to evolve with this new generation of philanthropists
- Small charity lens - how smaller charities can create a major donor engagement strategy for these new prospects, on a finite budget
13:10 - 14:10
NETWORKING LUNCH
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14:10 - 14:35
PRESENTATION: Seven Challenges in Fundraising – A Grant Makers Perspective
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Key discussion points:
- It’s always been competitive, but it is a challenging market
- The importance of being clear on the changes you create
- How sector boundaries are blurring, bringing challenges and opportunities
- Beyond donations – the case for social investment and earned income
- Getting your governance right, the importance of selecting the right legal model for your organisation
- How funders can, and are, trying to help
Speaker: Graeme Marsh, Head of Foundation, McCarthy Stone Foundation
14:35 - 15:15
Roundtable discussions
In Person
Delegates will have a choice of joining one of these three sessions during these 30 minutes, they will be held in separate rooms and will be for the in-person attending delegates.
NOTE: For our virtual viewers - this will be an online networking break, with some additional content available should they wish to access.
In-person - for those in the main plenary room who do not attend the roundtables there will be additional content available.
Session one - The donation landscape looks and feels tough – but what’s underneath the topline figures?
Speaker: Sophie Clarke, Commercial Director, Enthuse
Session two - How to drive diversity in all areas of your fundraising
Speaker: Lindsay Tilston Jones, Senior Community Fundraising Area Manager, Shelter
Session three - Recruitment in fundraising
Speaker: Andy Ricketts, Acting Editor, Third Sector
15:20 - 15:40
PRESENTATION: Grant making - how to encourage more open and productive philanthropy
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Key discussion points:
- What is GrantAdvisor and how can it help grantseekers
- How charities can involve themselves more in the conversation
- How grant makers and charities can work together to facilitate an open dialogue for an aligned good
Speaker: Dan Sutch, Director, CAST
15:40 - 16:00
15:40 - 16:00
NETWORKING BREAK
16:00 - 16:35
Panel discussion - The new norm for your corporate partnerships - how your relationship with your corporate partners has evolved and why
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This panel session will discuss how corporate partnerships have become more involved in the work of the charities they support, exploring how this role has evolved over the years, what this relationship consists of and how this is supporting your charity in new ways.
- Why acts of service such as volunteering, mentoring and networking are just as important to charities now as the financial support that corporate partners provide.
- How to maximise your relationship with your corporate partners, exploring some of the new ways corporate partners are getting involved with fundraising.
- How the communication around your corporate partners to your funders has changed.
- How multi-year partnerships have and will continue to come into play in the fundraising space.
Moderated by: Andy Ricketts, Acting Editor, Third Sector
speakers: Lynda Harwood-Compton, Head of Philanthropy & Partnerships, The Brain Tumour Charity
Tim Sledge, Head of Fundraising, XLP
Julia Lynch, Founder, Global Girl Project
Graeme Marsh, Head of Foundation, McCarthy Stone Foundation
NOTE: For our virtual viewers - this will be an online networking break, with some additional content available should they wish to access.
16:40 - 17:00
FIRESIDE CHAT - How you can create an authentic and collaborative relationship with your charity partner
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The Soke and their charity partner, Our Time, talk about their relationship, and how they work together on fundraising to expand on their service.
- Discussing how you can build organic funding with your charity partner
- Where to start when building your charity partnerships: reaching out, common ground, drawing up a partnership agreement
- Collaboration - examining the different ways your partners can help you: sharing your socials, utilising their customer base, selling products, hosting events
- Recognising what you are able to offer partners without compromising your core cause
Interviewed by: Andy Ricketts, Acting Editor, Third Sector
Speakers:
Maryam Meddin, CEO, The Soke
Dympna Cunnane, CEO, Our Time
17:00 - 17:05
Chair’s closing comments
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Chairperson: Andy Ricketts, Acting Editor, Third Sector
17:05
End of day one
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